What comes to mind when you hear Strawberries & Cream Bundtlet, Red Velvet Bundtlet, or Key Lime Bundtlet? Better yet, how do you feel when you hear 10,000 bites of joy?  Well, if you have a sweet tooth like me, then you probably know that I am talking about the pure joy of biting into a moist Nothing Bundt Cake (NBC).As much as I went to serve, I walked away with a new appreciation for a brand whose competitive edge is Joy!  Here are some of my key takeaways that you can explore in your own business:

Wells Enterprises’ purpose is to Bring JOY to Everyday Life. I love that a company is focused on spreading happiness to all of its customers. It’s at the heart of every decision they make. Joy is not something that is manufactured like synthetic diamonds. Joy comes from the heart. It’s emotional. It’s real and it’s a vibe that lifts the heaviest heart on a sad day.