Office: 407-905-5063 Email:

Vuja de – Think Differently

A client was recently sharing with me her frustration with her assistant. She had asked her to do what she thought was a simple task in Microsoft Outlook and she couldn’t do it. My client said “you’ve been here for 21 years and should know how to do it.” The assistant said “you are the first person that has asked me to think in seven years.” Well, I could already see my fingers feverishly tapping on my laptop this priceless quote. It was totally Déjà vu – Been there…Done that! However, where’s the Vuja de?

In an era of significant global competition with the BRICA nations (Brazil, Russia, India, China, and Africa), there is no room for being an anemic thinker.  In a study by McKinsey & Company over a decade, the total market capitalization of the largest 150 companies grew 11% per year. However, the top 30 companies experienced a 22% increase in market capitalization and net income. What drove the results for the top 30 was the value of thinking–intensive workers.  These are men and women who found a way to expand their knowledge bandwidth and thought differently about their work as a career to build instead of job to have.

A thinking-intensive individual is constantly scanning the environment to see where things are headed. They have a knack for reading the tea leaves of the times and thinking like a poker strategist. People who don’t think become robotic in their execution. People who do think ask “why are we doing this and is there a better way?” People who don’t think are waiting to be told what to do. People who do think just make it happen.

Here are three additional tips…

The person that “knows how” will have a job and the person that “knows why” will be the boss. If you intend to think differently, then you need to know how and why.

Develop thyself. Set aside time every week to learn, polish, discover or reaffirm what you already know. You are being invited to grow at the speed of change.

Be intentional in developing your network beyond what it is today. Your contacts and tentacles need to reach beyond your current place of business. Cross-pollinate with other areas, it may just surprise you. That’s why I have spoken at nine luxury wedding summits.  This $75 billion dollar industry has expanded my thinking and understanding about how to create a brand.


  1. Tina Thomson

    5 years ago

    Unbelievable insights Simon.
    You truly are an enlightened man.
    Excellent advice – wish all bosses globally would read and apply it.

  2. Sonialina

    5 years ago

    Thank you Simon for being BRILLIANT! This is something that I will also share with my teenage son. I love that you’re able to put into words how we’re developing. It helps to reaffirm and strengthen us! Have a WONDER-filled day!

    • Kaeden

      4 years ago

      So true. Hontesy and everything recognized.

  3. Simon,
    Great meeting you at Spark & Hustle. I have a response to this blog which I’ll post to you online, offline.
    Thanks again for all your inspiration. Halfway through Release Your Brilliance.

    • simonb

      5 years ago

      Dani, how are you? Just wanted to say thanks for your remarks. Stay brilliant!

  4. J Dianne Tribble

    5 years ago

    I was first introduced to you as you spoke at my graduation from the University of Phoenix in 2008. I have faithfully been a strong advocate of you and brillant thinking since then. I receive your Be Brillant! newsletters every month. I love them all!!! I got so tickled as I read this one. In your five tips, you instruct the reader and receiver to:
    “1. Take yourself out of meetings that seem to drag on and accomplish nothing. Get up and walk out.” I love it.
    Thank you for being a blessing!
    I am practing Vuja de and it is working!
    I am a life coach and inspiring motivational speaker. Thank you for sowing into my life. Your gift better equips me to do what I am called to do.
    Joy & Peace,
    J Dianne Tribble
    Life Coach & Motivational Speaker

    • simonb

      5 years ago

      Happy to serve you Dianne. I am glad that you enjoy what I have to share. Sometimes you can write and really wonder if anyone is listening.

  5. Chris Cree

    5 years ago

    Great point, Simon. Seems to me that another strong component for these companies is their ability to take action and move in the direction their thinking-intensive workforce sees as the right place to go. Thinking is good.

    But thinking coupled with action is even better!

  6. Hi my friend! I wish to say that this post is awesome, nice written and include almost all vital infos. I’d like to see extra posts like this .

  7. gloliobinia

    3 years ago

    I’m impressed, I need to say. Definitely rarely do I encounter a weblog that’s both educative and entertaining, and let me tell you, you might have hit the nail on the head. Your notion is outstanding; the issue is something that not sufficient people today are speaking intelligently about. I’m really happy that I stumbled across this in my search for something relating to this.

    [URL=]cheap michael kors bags[/URL]