As a working professional, you may be directly responsible for improving your company’s top-line growth, and it is imperative that you master the art of marketing in today’s world. Dr. Noel Capon is a professor of international marketing at the Columbia Business School, and has extensively researched marketing strategies. We will touch upon a few of his findings, and provide you with the basic tools you require for complete marketing mastery.
When marketing in the 21st century, it’s important to remember that people’s attention spans are very limited. In order to have your work stand out, you must constantly experiment and change track, using different techniques, strategies, and language each time. Don’t be afraid to fail, you can always learn from it and try something else. In the field of advertising and marketing, it’s important to be creative and present your product or work to the public in innovative and exciting ways. Budget is important to keep in mind, however, don’t go for grand and elaborate schemes if you’re not entirely confident about the outcome.
Think like a consumer
If you’re marketing a product, think about whether or not you would use it based solely on the marketing strategy or advertisement. If you’re promoting an article, think about it terms of search engine optimization, would Google pick it up? Would a reader click on it? If you don’t look at things from all possible perspectives, you cannot really know how successful it will be. As a leader, you may normally delegate these tasks to others who are employed to do them, but remember that it is your project, and you should always oversee what is going on. If there is nothing you can add or fix, then you can always just observe and learn.
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Have a brilliant week O’ Brilliant One!
Simon T. Bailey